List of HTML Codes

24 05 2009

Basic codes needed in on-page optimization

As a search engine marketing authority, you should know the basic HTML codes because you will need them in most optimization campaigns such as link building, blog posting, directory submissions, press release submissions, forum posting, social bookmarkings and many others. At least, you should be able to read and interpret the codes. There are some the important and commonly used HTML codes we should learn in the process. A basic web page should contain the following contents:

HTML Code

Header is where you can place the doctype, page title, and Meta tags such as description, keywords, copyright, author, robots and many others. Elements allowed inside headers are base, link, Meta, script, style, title and isindex.

Title contains the Page Title of the document, visible in the Title bar of your browser and this is displayed by search engines as an anchor text when you make queries.

<head>
<title>Page Title</title>
<META name=”description” content=”describe your site here.”>
<META name=”keywords” content=”keyword1, keyword2, keyword3″>
<META name=”robots” content=”index, follow”>
</head>

Body is where you start your document and place HTML codes.

Commonly used HTML Tags

Anchor <a>
<a href=”http://www.internet-marketing-ronzieb.blogspot.com”>Internet Marketing</a>
Internet Marketing

Bold <b>, Italic <i>, Emphasis<em>
<b>Bold</b> Bold
<i> Italic </i> Italic
<em>Emphasis</em> Emphasis

Center <center>

<center> Place text in the Center</center>

Underline <u>
<u>Text Underlined</u> Text Underlined

Font style, size and color
<font face=”Arial” size=”small” color=”ff0000″>Example</font>Example

Image <img>
<img src=”picture.jpg” alt=”Describe image here”/>

Paragraph <p>, Line Break <br>
<p>This is your paragraph with three to five sentences </p>
<p>This is your second paragraph with three to five sentences.<br>
<br>
Example 1
<br>
<br>
More text place here. </p>

Ordered and Unordered List
Ordered List
<ol>
<li>sample 1</li>
<li>sample 2</li>
<li>sample 3</li>
</ol>
Unordered List
<ul>
<li>sample 1</li>
<li>sample 2</li>
<li>sample 3</li>
</ul>

Tables
<table>
<tr>
<td>Row 1,Column 1</td>
<td>Row 1,Column 2</td>
<td>Row 1,Column 3</td>
</tr><tr>
<td>Row 2, Column 1</td>
<td>Row 2, Column 2</td>
<td>Row 2, Column 3</td>
</tr>
</table>


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Categories : Web Design

How to Submit to Social Bookmarking Sites?

18 05 2009

The 1-2-3 Steps to Complete the Process

social bookmarkingSocial Bookmarking is merely like bookmarking a book except that this is done online and it has lot of features like storing your favorite sites, organizing your list categorically, sharing and recommending it with your friends or opt to save it privately, searching other bookmarked sites and make comments or even vote for your favorite ones. This is also an effective way of getting backlinks naturally, a possible increase in link popularity which is good in optimizing a site and this could also lead and drive qualified web traffic. Also, social bookmarking can help your site’s visibility online and opens opportunity to promote products, services, businesses or affiliate marketing programs over the net in a cheaper way to a wider range of audience with various interests.

The Process

Submission is as simple and easy as 1-2-3 steps:

Step 1

You must have a valid email account to register. Fill-up the forms provided and confirm or validate your registration.

step1
Step 2

Install the add-on buttons on your computer. (Other sites are optional, others don’t require this step.)

step2

Step 3

Start Bookmarking. Submit the URL of the site you wish to bookmark and fill-up the details needed such as title, description, tags and category. (Be very careful in filling up this form. Make sure your keywords are properly utilized and placed as this will be one of the basis used to pull up your site on search queries. )

 step3b

Recommended Social Bookmarking Sites:

You don’t need to register to all bookmarking sites online. Choose the ones that are most popular, with good Page Rank Value and Alexa Ranking, most likely your target audience would visit (can give you quality web traffic), has volume of registered users and can easily be managed and maintained. Below are some of the hundreds of social bookmarking sites you can start with.

List of 300 and more Social Bookmarking Sites Compiled
(Link will be made available soon)


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Categories : Social Media Optimization

Which Separator to Use for SEO Purposes: Hyphen or Underscore?

12 05 2009

Search engines, especially Google, care for keywords used in the URL name. Before creating domain names, we usually ask questions whether separators affect the meaning of two separate words and which one is better to replace the other. Certainly, a simple hyphen or underscore changes the way search engines read the words.

HYPHEN (-)
Hyphens are considered dividers by search engines.

Examples:
Keyword1-keyword2.com
domain.com/Keyword1-keyword2.html

Given the examples above, “Keyword1 keyword2” separated by hyphen, it simply informs search engines of the two separate words, Keyword1 and Keyword2. And they are most likely to be found using search queries like: Keyword1, Keyword2, Keyword1 Keyword2, Keyword1 + Keyword X, Keyword2 + Keyword X, or any other phrases where “Keyword1” and “Keyword2” are present.

UNDERSCORE ( _ )
Underscores merge two different words to form as one.

Examples:
Keyword1_Keyword2.com
Domain.com/Keyword1_Keyword2.html

Base from the examples above, “Keyword1 Keyword2” separated by underscore, it tells search engines that these two words are treated singly. One cannot stand without the other just like the word rainbow. Rain and bow mean two different things and when combined, forms another meaning. Sample URLs above will only show up to search term “Keyword1 Keyword2”.

Which Separator to Recommend?

Personally, both separators can be used strategically. Most SEO experts recommend the use of hyphen as a divider especially when you are targeting numerous keywords and wanted to show up on all those keywords. Given the example hearing aid as part of your URL name, you would want search engines to pull up your site to search terms like hearing aid, hearing devices, hearing amplifiers, hearing support and so on. So you would probably opt to hyphen. On the other hand, underscores can be useful when used to multiple words that would mean another thing when treated as one. The best example would be seven headed dragons. You won’t need each words treated differently and the absence of one word would change its meaning. Thus, this case is handled by underscore.


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Categories : Search Engine Optimization

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