Basic codes needed in on-page optimization
As a search engine marketing authority, you should know the basic HTML codes because you will need them in most optimization campaigns such as link building, blog posting, directory submissions, press release submissions, forum posting, social bookmarkings and many others. At least, you should be able to read and interpret the codes. There are some the important and commonly used HTML codes we should learn in the process. A basic web page should contain the following contents:
Header is where you can place the doctype, page title, and Meta tags such as description, keywords, copyright, author, robots and many others. Elements allowed inside headers are base, link, Meta, script, style, title and isindex.
Title contains the Page Title of the document, visible in the Title bar of your browser and this is displayed by search engines as an anchor text when you make queries.
<head>
<title>Page Title</title>
<META name=”description” content=”describe your site here.”>
<META name=”keywords” content=”keyword1, keyword2, keyword3″>
<META name=”robots” content=”index, follow”>
</head>
Body is where you start your document and place HTML codes.
Commonly used HTML Tags
Anchor <a>
<a href=”http://www.internet-marketing-ronzieb.blogspot.com”>Internet Marketing</a>
Internet Marketing
Bold <b>, Italic <i>, Emphasis<em>
<b>Bold</b> Bold
<i> Italic </i> Italic
<em>Emphasis</em> Emphasis
Center <center>
<center> Place text in the Center</center>
Underline <u>
<u>Text Underlined</u> Text Underlined
Font style, size and color
<font face=”Arial” size=”small” color=”ff0000″>Example</font>Example
Image <img>
<img src=”picture.jpg” alt=”Describe image here”/>
Paragraph <p>, Line Break <br>
<p>This is your paragraph with three to five sentences </p>
<p>This is your second paragraph with three to five sentences.<br>
<br>
Example 1
<br>
<br>
More text place here. </p>
Ordered and Unordered List
Ordered List
<ol>
<li>sample 1</li>
<li>sample 2</li>
<li>sample 3</li>
</ol>
Unordered List
<ul>
<li>sample 1</li>
<li>sample 2</li>
<li>sample 3</li>
</ul>
Tables
<table>
<tr>
<td>Row 1,Column 1</td>
<td>Row 1,Column 2</td>
<td>Row 1,Column 3</td>
</tr><tr>
<td>Row 2, Column 1</td>
<td>Row 2, Column 2</td>
<td>Row 2, Column 3</td>
</tr>
</table>
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